Solutions for First Responders

Our development team includes Incident Managers, Search and Rescue professionals and we work in close cooperation with national First Responder organizations to solve their problems.

Iceland provides the penultimate R&D situation for First Responder support technology of any kind. Live SAR situations are a common occurrence in the Icelandic wilderness and the surrounding ocean. We have large and resourceful SAR teams with a high interest for innovative support technology. Training and testing opportunities are abundant.

Our mission is to develop First Responder support systems including modules for live incident management, Search and Rescue management module, automatic aerial image analysis. Crowd-sourcing methodology for image scrutiny is a key part of the concept.

Our products

We specialize in Disaster Management and Incident solutions.

Our product suite is composed of  modules that can either be deployed independently or as a part of a end to end Incident Management process.


First responders need collaboration tools that communicate the progress of incidents and provide a quick overview of tasks in hand and resources available.

  • Incident Log
  • Teams (en route to IPP, available for deployment, on a mission, resting, signed off)
  • Tasks (not assigned, assigned, in progress, done)
  • Risk Mitigation (weather, known risks, risk reduction measures, retreat plan)
  • ICS reports (Situation Reports, Operation Period Objectives)
  • Integration to user management (Active Directory, LDAP etc.)
  • Triage Management


Case study – Akrafell stranded

Case study – Bárðarbunga eruption

SAReye Corporate Incident Manager

  • Industry/Company specific processes and checklists
  • Company specific Incident Training Management tools

SAReye Preparedness Manager

Preparedness Planning Tools

  • Distributed Creation of Preparedness Plans

SAReye Search Manager

Planning tools for Search and rescue operations

  • Tools to evaluate manpower need to meet objectives
  • Mapping of search areas
  • POA, POS calculations, scenarios and statistics
  • Field Feedback

SAReye in the sky

  • Automated analysis of areal photography
  • Crowd Sourcing tools for image analysis
  • Damage assessment
  • Search and rescue in rural areas


The team

Guðbrandur Örn Arnarson

Guðbrandur Örn Arnarson


B.A in Philosophy from the University of Iceland and a Masters degree in Business Administration from Reykjavik University. Experienced business developer and also an keen amateur photographer. Active member of ICE-SAR and a on duty Incident Manager.

    Skúli Freyr Hinriksson

    Skúli Freyr Hinriksson


    M.Sc. in engineering from the university of Iceland. Lead developer. Licensed private pilot and also a keen amateur photographer.

      Ásgeir Jónasson

      Ásgeir Jónasson

      Technical Director

      B.Sc in computer science from Reykjavik University and a graduate student in the field. Competitive road racing and cross-country cyclist, hiker and avid amateur photographer.

        Gísli Örn Guðbrandsson

        Gísli Örn Guðbrandsson

        Lead Designer

        Experienced graphical designer and web developer. Certified by the Speciality Coffee Association of Europe; Gísli makes one hell of a espresso.

          Role of Volunteer support

          Due to the fact that search areas can become too large for search and rescue teams to handle the help of external resources, including the general public is often solicited. We have the tools to support large scale volunteer participation in search and rescue operations.
          Following are stories about large scale searches for missing persons, where extraordinary resources have been involved.

          Missing teenager in Oslo 

          Sigrid Giskegjerde Schjetne sent an SMS just after midnight saying she was on her way home from a night out. She never appeared. Her disappearance triggered a massive public engagement. Volunteers massed in hundreds to help and along with police units they canvassed the neighborhood and local parks, while search-and-rescue divers from the fire department searched a nearby lake. As the public response increased, the search was expanded to include woodlands and wilderness adjacent to Oslo. Unprecedented numbers of volunteers and search-and-rescue personnel descended upon the area, aided by police helicopters with heat-seeking technology and search dogs. The Norwegian Red Cross came in with 40 canine units who searched 24-hours a day and covered more than 1300 square kilometers using GPS mapping. Sadly, Sigrid had been killed by a psychologically disordered man who had hid her body about 20 minutes from where she disappeared

          Lost at sea 

          The renowned computer scientist Jim Gray and his 40-foot yacht, Tenacious were lost in the Pacific outside San Fransisco in 2007. Gray’s mysterious disappearance inspired one of the most ambitious search-and-rescue missions in history. First the Coast Guard scoured 132,000 square miles of ocean. Then a team of scientists and Silicon Valley power players turned the eyes of the global network onto the Pacific. They steered satellites and NASA planes over the Golden Gate and mobilized the search for Tenacious on blogs and on This group included some of the best minds in science and technology, among them chief technologist Werner Vogels and top executives at Microsoft and Oracle, including Bill Gates and Larry Ellison. Oceanographers and engineers from the US Navy, NASA’s Jet Propulsion Lab, and the Monterey Bay Aquarium Research Institute joined the effort, as did astronomers from leading universities.

          Crowd-sourcing effort

          Businessman and record breaking adventurer Steve Fosset disappeared in his Bellanca two seater plane in the Sierra Nevada mountains. An extraordinary search effort failed to find the plane. The search ultimately included thousands of volunteers,hundreds of officials and dozens of aircraft poring over an area more than twice the size of New Jersey. Five days after his disappearance, the first of a series of new high-resolution imagery from DigitalGlobe was made available via the Amazon Mechanical Turk beta website so that users could flag potential areas of interest for searching, in what is known as crowdsourcing. By September 11, up to 50,000 people had joined the effort, scrutinizing more than 300,000 278-foot-square squares of the imagery. Peter Cohen of Amazon believed that by September 11, the entire search area had been covered at least once.  Steve Fossets remains were not found until thirteeen months after the crash. He had collided head on with a mountainside at an altitude of 9.700 feet.

          The wrong turn

          After spending the 2006 Thanksgiving holiday in Seattle, Washington, CNET editor and TV personality James Kim, his wife and two daughters set out for their home in San Francisco. En route they missed a turnoff and ended up on a treacherous mountain road. After encountering heavy snow at high elevation on Bear Camp Road, they turned, by mistake, onto one of hundreds of unpaved logging roads Early on the morning of November 26, the family stopped because of fatigue and bad weather. As more snow fell around their car, the Kims kept warm by running its engine. When the vehicle ran out of fuel, they made a campfire of dried wood and magazines. Later, they burned their car’s tires to signal rescuers. Search efforts began shortly after November 30, when Kim’s coworkers filed a missing persons report. After investigators learned that the Kims used their credit card at a local restaurant, search and rescue teams, including local and state police, more than 80 civilian volunteers, the Oregon Army National Guard and several helicopters hired by Mr. Kim’s father, Spencer Kim, spent several days looking for the family along area highways and roads, to no avail. On December 2, James Kim left his family to look for help, wearing tennis shoes, a jacket, and light clothing. He believed the nearest town (Galice) was located four miles away after studying a map with his wife. He was found dead not far from Galice but his family was rescued alive.

          Our Incident Management Solutions are developed by Incident Managers for Incident Managers



          ICE-SAR Icelandic Public Safety Authority Icelandic Red Cross Landsnet-300x300 Landsvirkjun-300x300

          Development & Research Partners

          iiim RU sarweather NORDRESS-300x300 swarmi

          Our Sponsors

          Cintamani Greenqloud

          Funding, supporters and incubators

          Startup Gulleggid




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          Contact Info

          Skógarhlíð 14, 105 Reykjavík. N64 07.960, W21 55.114 (WGS84)